Our V-Survey™ approach
Since 1998, Virtual Surveys has conducted hundreds of projects to understand website visitors; who is visiting, what they are trying to do and how do they rate the experience? (See here for examples.) We use our V-Survey™ methodology to research this area; a pop-up (or under) survey amongst visitors to your website.
Why conduct a V-Survey™?
- Virtual Surveys norms; we have the UK's biggest database of norms
- Response rates; our unique style means our response rates can be considerably higher than many of our competitors
- Quality; our surveys are tailor-made using the latest online survey best practice
- Flexibility; we offer a variety of survey trigger techniques, hence providing the best approach for your website (including non pop-up techniques)
Analysis and output
Virtual Surveys has an enormous database of ratings, covering many different sectors. The VSI™ (Virtual Surveys Index) was created in 2000 to provide a relative measure of website effectiveness. In addition to an overall VSI™, we can segment users on a number of key aspects, including Net Promoter Scores, into the following five types:
Virtual Surveys 5As™ classification method can be used in the following key ways:
- To benchmark sites against norms (total and by website category)
- As a diagnostic tool to advise companies how they can best improve their site
- Each respondent can be allocated to 5As™ in real time and subsequent questions can be focused on 5A status e.g. Advocates and Affiliates can be asked 'what would you recommend about this site?'. Affiliates, Attractables, Apathetics, and Antagonistics 'what single change would make the site better?'
In the example below, the site redesign achieved its aim of moving significant numbers of customers up the ladder from Antagonistic towards Advocates.
