Why use website research?
Understanding your customers and how they interact with your website is vital to building an effective online presence.
Working closely with our clients on 100's of website projects since 1998, Virtual Surveys has developed a broad range of techniques to help fully understand how to fulfil customers' online needs.
Taking a user centred approach, we conduct research that helps you to assess:
- Who is visiting your site and why
- What your users really value
- What content resonates with your audience
- What design, look and feel works best
- How content should be structured (Information Architecture)
- Whether your site complies with legal and accessibility standards
- Traffic figures to guide future development and assess site progress
- Software investment decisions through usability testing
What techniques do we use?
We use a variety of techniques to help our clients develop their websites:
- Website visitor surveys: quantitative pop-up (or under) visitor surveys
- Website usability interviews: qualitative techniques such as depth interviews, groups and eyetracking
