Research 2.0
Just as many of us were getting to grips with the Internet - it has changed! Web 2.0* has created a new discourse... replacing the static, top-down nature of Web 1.0. Customers are posting, reviewing, re-selling, discussing, sharing, and creating via the Internet. The impact of Web 2.0* will change business and marketing in ways which dwarf many other recent changes.
It has huge implications for research. Historically, research has adopted 'command and control' and 'commission and forget' approaches to research and this will not work in a Web 2.0* world.
Virtual Surveys is at the forefront of using Participatory Web approaches for research purposes, under the banner Research 2.0.
Using our customcommunity platform we can meet a range of long term and short term objectives.
Find out more about
- V-Community - our ongoing research community approach
- V-Discussion - our approaches to specific research objectives
- Video-Blog Booth
* O'Reilly Media 2004
