The market for online panels is maturing fast within the UK and there are now a plethora of options available to researchers. Many agencies are wrestling with dilemmas over whether and/or how much more to invest in an online panel. At the same time, many in client companies are beginning to realise that running their own online panel (or buying online field and tab), can result in substantial cost savings. This workshop provides a guide through the maze of determining how best to work with online panels with information about the latest options and opportunities.
Gaining a Competitive Advantage with Online Panels
"Virtual Surveys innovative online community approach really helped us. The service was excellent and they made sure the project ran smoothly despite us never having worked with them before, the technique being new for us, and the fact we had very tight deadlines. Overall, I was very impressed with the depth and breadth of the insight and the way it helped us to answer our objectives"
Cate Connolly
Consumer Insights Manager
Universal McCann
Consumer Insights Manager
Universal McCann
"Virtual Surveys is a leader in online research, with enthusiastic and professional execs"
Kathryn Gabay
Research Manager
Central Office of Information
Research Manager
Central Office of Information