V-Life

V-Life

V-Life™ is Virtual Surveys short term e-ethnographic solution with the consumer blogging on an ongoing basis about specific research issue(s).

V-Life™ communities are more cost effective than traditional ethnographic research, offer 'real time' insight, larger samples, increased geographic scope and multimedia feedback. Their key characteristics are as follows:

Access: closed, invite only
Sample size: up to 20, geographically dispersed, including international
Members: customers/potential customers
Lifespan: c.1-2 weeks
Member contact: 3-5 times per week
Core tools: blog using text, pictures and video sent via PC, mobile, camcorder or camera
Platform: Virtual Surveys bespoke customcommunity platform
Deliverables: ongoing reporting via emailed summaries, plus final presentation (incorporating text, pictures and video)

Please visit our expertise section, for more detail on the types of research we conduct using V-Life™communities.

An example of a V-Life™ community homepage is shown below - click the image to enlarge it.

"Virtual Surveys innovative online community approach really helped us. The service was excellent and they made sure the project ran smoothly despite us never having worked with them before, the technique being new for us, and the fact we had very tight deadlines. Overall, I was very impressed with the depth and breadth of the insight and the way it helped us to answer our objectives"

Cate Connolly
Consumer Insights Manager
Universal McCann

"The project was well executed, and the results fed back to us in an easy to digest format. It also helped that they offered perceptive comments to go with the raw data"

Glyn Perrett
Senior Market Research Manager
Nationwide

Find out more... contact us

t/ +44 (0)161 242 1100

e/ info@virtualsurveys.com