Challenges
One of the key challenges that the public sector currently faces is how best to use the Internet to deliver services and interact with the public.
Who we help
We work with a wide variety of clients in the public and not-for-profit sectors, most notably the Central Office of Information (COI), the Government's centre of excellence for marketing and communications.
How we help
We help our public sector clients understand the threats and opportunities of a digital society. Services we provide include:
- Website development e.g. online service/information delivery
- Website visitor profiling
- Advertising effectiveness
- Marcomms development
- Usage and attitude studies
- Government consultations
CASE STUDIES
Website development
| Client | Government agency |
| Objective | Fully understand the behaviour, attitudes and needs of the target audience (UK businesses), to ensure that the website is user friendly, accessible and reliable |
| Solution | 136 depth usability interviews (V-Surfs) with the target audience, plus website visitor survey (V-Survey) |
Online advertising effectiveness
| Client | COI/Royal Navy |
| Objective | Understand the effectiveness of a Royal Navy online recruitment advertising campaign |
| Solution | Pre/post panel survey with the target audience who visited the websites where the advertising was served |
Website visitor surveys
| Client | Directgov |
| Objective | Understand customer satisfaction with the Directgov website, to inform ongoing development |
| Solution | Numerous waves of Directgov website visitor surveys since 2004 |
Government consultation
| Client | Home Office Identity & Passport Service |
| Objective | Provide a platform through which young people aged 16-25 can have their say about identity issues in the UK, specifically the introduction of ID cards |
| Solution | An open, online research community (mylifemyid) |
Marcomms development
| Client | Green Party |
| Objective | Evaluate the effectiveness of Green Party marketing communications |
| Solution | A short term online research community, focused on lapsed members |
