Business challenges
The media industry is in a constant state of flux. Digitalisation, globalisation and fragmentation are just a few of the fundamental market shifts that have occurred in the last five to 10 years. Given such change, it is vital that media owners develop both content and delivery channels that attract and retain a robust and/or attractive audience.
Who we help
- Media owners
- Programme/content creators
How we help
We help media owners develop content and delivery channels that satisfy audience needs. Specific services we provide include:
- Content development
- Channel development
- Audience profiling
- Media/advertising effectiveness
Case studies
Media delivery online
| Client | BBC World Service |
| Objective | Understand the needs and expectations of 'tomorrow's news consumers', specifically focused on the online audio delivery of BBC World Service programming |
| Solution | Mixed mode; face-to-face focus groups, plus a follow-up online research community |
Website development
| Client | A TV broadcaster, with an online presence |
| Objective | Understand visitors to the local news website; profile, usage and attitudes. Results were used to guide ongoing website development in order to deliver an optimum user experience |
| Solution | Website visitor survey (V-Survey) |
Media/advertising effectiveness
| Client | A TV broadcaster |
| Objective | Understand the audience for a video-on-demand (VOD) service i.e. profile, usage and attitudes. Plus, measure the effectiveness of the VOD service as an advertising vehicle |
| Solution | Email survey with users |
Programme development
| Client | A TV broadcaster |
| Objective | Understand the audience needs and expectations, specifically around breakfast and news programming |
| Solution | Short term online research community (V-Discussion) where viewers were able to view and discuss content, including new concepts |
