Business challenges
Consumer goods manufacturers need to be nimble and alert to emergent issues. For example, trends towards healthy eating, rising production costs and increased 'green' awareness amongst consumers, can represent both threats and opportunities.
Who we help
We work with a wide variety of consumer goods manufacturers including:
- Food and drink
- Health and personal care
- Beauty
- Home care
How we help
We work with leading FMCG companies to help them gain or retain a competitive edge. Services we provide include:
- Product development and innovation
- Price optimisation
- Range optimisation
- Website development
- Advertising effectiveness
- Brand evaluation and tracking
- Marcomms development
- Usage and attitude studies including market segmentation
Case studies
Online research community (product development, marcomms assessment etc)
| Client | United Biscuits |
| Objective | Provide a cost effective, ongoing research resource to be used to address a variety of UB quant/qual research objectives |
| Solution | A closed community of 1,000+ 'Snackrs', incorporating discussion forums, blogs, polls, surveys and multi-media elements |
Website development (via consumer understanding)
| Client | An energy drink brand |
| Objective | Understand online behaviour and needs of the target audience |
| Solution | Mixed method - website visitor survey (V-Survey), plus online panel survey and face-to-face group discussions to understand online usage and attitudes amongst the target audience |
Market understanding
| Client | Warburtons |
| Objective | Understand consumer awareness, usage and attitudes to rolls |
| Solution | Online panel survey with buyers of rolls |
Price optimisation
| Client | Deodorant brand |
| Objective | Evaluate the overall appeal of a new sub range and investigate the best pricing option for the range |
| Solution | Online panel survey, incorporating Price Sensitivity Measures (PSM) |
Ad/brand tracking
| Client | A shampoo brand |
| Objective | Understand the effectiveness of a new ad campaign in terms of positively shifting brand awareness, equity and consideration |
| Solution | Online panel survey |
