Business challenges
The education sector is complex and challenging, especially given a trend towards a 'knowledge society', life long learning and e-learning. It is imperative that education and training providers understand the changing needs and desires of current and potential learners, in order to develop attractive learning programmes and environments.
Who we help
- Universities
- Student organisations
- Government agencies
How we help
Specific services we provide for our education clients include:
- Website development
- Course development
- Brand evaluation and tracking
- Marcomms development and effectiveness
- Market understanding e.g. student decision making, the student experience
Case studies
Website development
| Client | An e-learning organisation |
| Objective | Test proposed information architecture, navigation and design of a re-developed learndirect website |
| Solution | Face-to-face depth interviews (V-Surfs), incorporating task setting and wireframes |
Course development
| Client | A university |
| Objective | Ensure that courses meets consumer needs and wants |
| Solution | Two short term online research communities (V-Discussion) amongst students and employers |
Student attitudes
| Client | NUS Services |
| Objective | Understand the student experience and how the NUS can help in optimising it |
| Solution | Short term online research community (V-Discussion) amongst a representative sample of students |
